Indian cuisine is the most ordered food in the United Kingdom and one of the top three most popular categories across Europe. Your regulars are loyal by nature — they find a curry house they trust and return for years. A loyalty programme makes that loyalty tangible and protects it from delivery platforms that chip away at your direct orders every week.

The Delivery Platform Problem

Every time a customer orders through Deliveroo, Uber Eats, or Just Eat, the platform takes 25–35% of your revenue. Worse, the customer is building loyalty with the app, not with your restaurant. A loyalty programme reverses this: you reward customers for ordering directly with you, and the data you collect belongs to you — not the platform.

What Reward Works Best for Indian Restaurants

For Indian restaurants with frequent visitors who order a mix of mains, rice, naans, and sides, these reward structures work well:

Free naan or side dish after 6 visits — low food cost, high perceived value
Free starter after 8 visits — samosas, onion bhajis, and poppadoms are crowd-pleasers
Percentage discount on the next order after 10 visits — easy to explain but can train price sensitivity over time

Keep the stamp count achievable. If your regulars eat with you once a week, a 6-stamp reward means they earn it every six weeks — that pace keeps them engaged without feeling distant.

Dine-In and Takeaway Stamps

Many Indian restaurants operate both a dining room and a takeaway counter. A digital loyalty programme like Tavolo Plus handles both: the QR code works whether the customer is eating in or picking up. Make sure your staff at both the counter and the tables are briefed to offer the stamp at every transaction.

Building a Direct Order Channel

The long-term value of a loyalty programme for Indian restaurants is not just repeat visits — it is the ability to communicate directly with your customers without going through a third-party platform. When you launch a new dish, run a Ramadan or Eid special, or want to fill a quiet Tuesday, a push notification to your loyalty members is more effective and cheaper than any promoted social post.

Get Started

Tavolo Plus is free to start. Create your Indian restaurant loyalty profile at tavoloplus.com/register — setup takes 30 minutes and requires no equipment beyond a smartphone.

How to Run a Loyalty Programme for Your Indian Restaurant